Over the last decade Despec has established itself as a strong player in the EMERA region. Recognized as a leading supplier of A- brand products it has focused on Supplies-Only from the start and is as such a specialist wholesaler. Its role as trade-only distributor in the distribution column has also been very clear from the beginning. Hence the name Despec which is derived from the words DEaler SPECialist, which is still very much true.

To emphasize our prominent market position we've restyled Despec in strong and bold capitals, convincing you of the Despec power. Blue, colour of the blood that runs through the veins of every Despec employee. Purple, colour of inspiration, self-confidence, innovation and being flexible.

New is the abstracted image of a falcon: strong, flexible, speed and with a great overview of the market. The falcon is the national bird of UAE and refers to the 2007 acquisition of Despec.  The new Despec identity radiates strength and reliability, indicating power to maintain and expand its relations with current and future partners. It also expresses the capability for speed. The speed necessary to take on the ever changing economical, cultural and behavioral aspects of our environment. The new logo is the clearest expression of Despec's firm intention of always being ahead and on top of things.